Project Description

Graciana Boethner


Born and raised in Paraguay, Graciana has a solid professional experience of over 15 years in both consulting and industries.

Graciana worked full time at PricewaterhouseCoopers while studying Economics at the Universidad Catolica de Asuncion.  She won a scholarship granted by the Fundacion Carolina to study a Masters in Finance in Madrid, and later stayed on to work in the PwC Madrid.  After 8 years in consulting, Graciana shifted to the fragrance and cosmetics business, advising top Management on Strategy and Business Operations in Brazil.  A few months into the Mexico move this year, Graciana was hired by Amazon to launch a new Softlines category for the Mexico platform.

Although her career has been oriented towards business and planning, Graciana always had a soft spot for the arts.  A curious traveler, she has lived in 5 countries in the last 10 years and thoroughly enjoys exploring and discovering new cultures and lifestyles.